Continental will showcase its window projection solution for the first time at CES 2025, which takes place on January 7 to 10 in Las Vegas, Nevada. The technology projects content onto the vehicle’s rear side windows, which can be viewed from the outside.
When parked, the system can communicate with its environment and display information such as the charge level of an EV or the logo of the person’s favorite sports club. Continental says the content can also be easily personalized. The system uses a powerful mini projector, a side window that can be fully darkened electrically and intelligent software.
“With our window projection solution, we can project content in impressive quality onto the vehicle’s side windows. This can be personalized to the driver’s lifestyle, strengthening their bond with the brand,” said Pavel Prouza, head of user experience at Continental.
The mini projector is fixed in the roof lining and displays the content on the side window in good quality. A smart projection screen is responsible for the optical output. When activated, the window is darkened electrically to ensure optimum image display. The projection, which is visible from the outside, displays the content in extremely high resolution directly on the windowpane.
“The system can be easily integrated into the roof lining as it requires very little space. Our engineers are already working on additional measures to make future generations of the system even more compact,” added Prouza.
Furthermore, the eTravel.companion can be integrated into the projection solution as a software component. This AI-based travel companion uses data on driving habits, geographical and weather data as well as more information from the vehicle’s sensors to create new experiences. To develop the software, Continental collaborated with banbutsu, whose digital ecosystem provides the interface for personalized content.
For instance, the vehicle is able to recognize if the driver is on their way to the stadium to watch their favorite team play. The intelligent software can then display the club’s logo together with other customizations on the side windows.
“With our tailored recommendations and the simple integration of new partners and content, our platform provides new user experiences that are both personal and relevant. Together with Continental, we are bringing technology into the vehicle,” said Michael Wolters, managing director of banbutsu.
