Audi of America has announced it is collaborating with iHeartRadio to bring a product called Hybrid Radio to its drivers.
According to the company, vehicles equipped with its MIB 3 infotainment suite will be able to seamlessly listen to broadcast and digital radio signals as they move in and out of coverage. iHeart is apparently one of the first providers to bring its digital radio channels in line with RadioDNS standards that facilitate Hybrid Radio.
“The ability to bring Hybrid Radio to Audi customers would not be possible without pioneers like iHeartRadio embracing this technology,” remarked Pom Malhotra, director, connected services, Audi of America. “Audi advances progress through technology, and we are thankful to be able to collaborate with iHeartRadio to continue bringing new conveniences to our customers.”
“Radio has always been the consumer’s number one choice for companionship in the car,” noted Michele Laven, president of the Strategic Partnerships Group for iHeartMedia. “The innovative functionality Audi is introducing via their Hybrid Radio experience allows yet another way for that companionship to be seamlessly extended beyond the range of the broadcast signal, keeping the consumer connected to their favorite station, no matter where the road takes them.”
