Nielsen Norman Group (NNG), an American computer user interface and user experience consulting firm, has launched NNG Maps, a new navigation solution for Dacia vehicles, based on the OpenStreetMap (OSM) platform.
The OSM platform is a free, open geographic database updated and maintained by a community of volunteers via open collaboration.
The NGG map solution integrates OSM’s global database with customized automotive content and services from NNG and its partner network, aiming to provide a more comprehensive and up-to-date navigation experience for Dacia drivers.
NNG Maps builds on more than a decade of in-house experience with OSM, aiming to enhance the user experience with frequent map updates, richer content, greater road network coverage and more points of interest.
The collaboration between NNG and Dacia leverages OSM’s base-layer data, allowing auto makers to customize maps to meet specific brand and customer preferences. NNG’s experience in map compilation and validation aims to ensure that the maps are feature-rich, current and frequently updated.
“We have helped our partners evaluate and implement OSM-based solutions, starting as far back as 2013.” said Balázs Bodorkós, director of product management at NNG. “Our expertise with maps, OSM, and our ongoing commitment to collaboration with the OSM community make us uniquely placed to provide up-to-date, value-driven content solutions for the automotive industry as it continues to evolve.”
The company says the solution has already gained traction with thousands of drivers across Europe, including France, Germany and the Netherlands, all registering to use the service.
Further regional expansion is planned from 2025.
