Ceres Holographics, which provides thin-film holographic optical elements for transparent displays and augmented reality applications, has collaborated with speciality materials company Eastman Chemical Group on what they state is the industry’s first fully integrated windshield featuring multiple holographic optical elements (HOEs) inside a single laminate construct.
“We have been working with Ceres for several years to understand the implementation requirements for their HOE films to be integrated in automotive approved windshields in a scalable way. After having produced several proofs of concepts of single HUD display for OEMs, we believe this current implementation of multi-HOE films for transparent displays expands the possibility even further and will be attractive to OEMs who want to differentiate their vehicles, enhance operational safety and upgrade the overall user experience,” said Romain Delorme, global HUD segment market manager at Eastman.
“Through deep technical collaboration with global supply chain expert Eastman and our ongoing engagement with top OEMs, we are now ready to bring an automotive-grade holographic transparent display HUD solution to market. With increasing concerns about safety distractions caused by other types of in-car information displays, such as large pillar-to-pillar touchscreens and other ‘look down’ displays, this HUD technology presents a viable and attractive alternative,” said Andy Travers, CEO of Ceres.“In addition to the technical implementation details, we are committed to educating HMI and UX designers on the potential of this new transparent display medium.”
