QiuMing Yang has been appointed as the new president and CEO of Auria, a supplier of automotive acoustics, textiles and cargo management systems for both gas and electric vehicles.
Effective July 22, Yang succeeds Brian Pour, who has led the company since its inception seven years ago and is stepping down from his role.
Yang has served as Auria’s executive vice president and managing director for Asia/RSA operations since the company’s establishment in 2017. During his tenure, he has helped to expand Auria’s customer base and oversaw the establishment of five new manufacturing facilities in the region.
In his new role, he will be based at the company’s operational headquarters in Southfield in Detroit, Michigan.
Zhijun Lu, chairman of the board, expressed confidence in Yang: “We are fully confident that QiuMing Yang’s thorough understanding of the business and his impressive career achievements make him ideally suited to seamlessly transition to the president and CEO role. We congratulate Yang on this well-deserved appointment!”
Yang himself commented on his new role, saying, “I am honored for the opportunity to lead this great company and our talented employees. It has been a privilege to work alongside Brian, and I am excited to continue building upon the foundation and momentum established under his leadership.”
Reflecting on his time at Auria, Pour commented, “Auria has been an important part of my life over the last seven years. I am filled with pride for what we, as a team, have achieved together. I’ve worked closely with Yang for 20 years at Auria and its legacy companies and have complete trust and confidence that Auria will continue to build on its success and thrive under his leadership.”
