A new design language that focuses on the essentials, Charismatic Simplicity, has been unveiled by Mini for its upcoming all-electric model range, which will feature new seating materials, a reinterpreted central OLED display and revised steering wheel options.
Mini’s latest central instrument display features an OLED display with a 240mm diameter. The display is touch sensitive, and the OEM states that it is the first vehicle OEM to deliver a display of this type with a fully useable, round surface. The frameless display features a minimal user interface which controls both infotainment and climate settings.
For the all-electric range, Mini went back to the drawing board and completely redesigned the steering wheel. The standard version has two spokes, while the optional version adds a fabric finish and sporty geometry. A vibrant silver color has been introduced to deliver an accent against various surfaces.
In addition to the new steering wheels, Mini has also updated its seating styles with a range of new patterns and colors. Options include a houndstooth pattern that harks back to the OEM’s past, and laminated seat side panels. Armrests are also integrated into the seats for the first time to deliver additional comfort for occupants.
“With our new Charismatic Simplicity design language, we are completely rethinking the iconic Mini. Our purist, progressive approach combines the simplicity of functional elements with the emotionality that Mini is renowned for,” said Oliver Heilmer, head of Mini Design. “We are convinced that the conscious reduction to a few but expressive elements enable innovations that would have been unthinkable before.”
