The Cupra Tavascan now features a new audio system developed in collaboration with premium audio partner Sennheiser. The aim was to create an immersive sound experience that enhances the driving experience.
The partnership is one of Sennheiser’s first collaborations with a major car brand. Sofia Checa, immersive audio engineer at Sennheiser, said, “Both Cupra and Sennheiser are disruptors in our fields, unafraid to do things differently.”
The result of the partnership is an audio system that aims to provide a customizable and immersive experience for drivers and passengers. “The system operates by analyzing various musical components in real time,” explained Checa. “It then redistributes these elements throughout the car, enhancing the original artistic intentions and emotion.”
Users can customize their sound experience on a scale from 0 to 3, allowing for different levels of immersion. “At Cupra, we always prioritize the driver but also consider the passengers,” added José Luis Álvarez, responsible for sound systems projects at Cupra. “The sound can be adjusted manually or automatically, focusing on different occupants and offering modes like Music, Speech or Club.”
To achieve the ideal audio setup, Cupra and Sennheiser integrated 12 hi-fi speakers and developed a proprietary algorithm. This tailored sound experience is designed specifically for the Cupra Tavascan and other revamped Cupra models. “Each car has unique acoustics, and we applied a tailored solution for each one,” Checa said
“The sound system in the Cupra Tavascan was specifically designed for this model,” she concluded. “We have created a unique audio experience that represents a significant advancement.”
